Our Prototyping Journey
How we are testing our data
Our idea will impact the residents who want quality food, farmers who want wholesome soil and other communities who want to duplicate this idea.Jeff Groser, Assistant Administrator
Princeton will test resident motivation to participate in a composting program. Using behavioral nudges, the city will assess how to encourage composting practices. By running Monte-Carlo analyses and location proximity tests, the city will assess its ability to manage the food conversion process.
"The team is also exploring why so much food is thrown out, and how people can learn to purchase food more selectively so less is wasted. 'It’s incredibly timely,' said Project Manager Matt Wasserman. 'You can’t open the Times or the Journal without seeing an article on food waste. I think this puts us on the forefront.'" Town Topics
One thing we're discovering through testing
We learned it wasn’t as simple as putting up the right picture and people would get it.Matthew Wasserman, Project Manager
The team began by doing a lot of tests around signage and communications with the public. The team has been challenging their assumptions around composting behaviors by placing compost bins at different community events and observing citizens’ behaviors around them. They then interviewed citizens to better understand the "why" behind their behaviors. One clear finding emerged - that once a behavior is learned and becomes automatic, it is very difficult to change.