Our Prototyping Journey
How we are testing our idea
Pittsburgh is using interviews and simulation exercises to test different strategies to increase demand for retrofitting energy efficiency measures onto residential properties. Testing ideas include different platforms, one-stop shop platforms, and discounts.
Our idea will positively impact all Pittsburghers so that they can upgrade their ageing housing stock, as well as breathing cleaner air.Rebecca Kiernan, Senior Resilience Coordinator
What we're discovering through testing
The Pittsburgh team initially wanted to use a business model similar to Groupon, providing residents with discounts to encourage them to purchase energy-saving systems. However, after running a workshop with residents, NGOs, installers, tradesmen and building suppliers, they learnt that finding access to quality contractors is a bigger barrier than cost. They plan to focus future tests on tools that educate residents about how to take action, rather than providing discounts.
Energy savings resonates with commercial, but 'comfort' resonates with consumers. You have to frame the message in a way that resonates.Bob, Building Supply participant
Before testing, the team was slightly unsure about how engagement with the business stakeholders - such as product suppliers and installers - would go. They were surprised to find that business people were extremely receptive, and were grateful to interact with the city on the topic. “Most of them just wanted more time to talk” reflected Rebecca Kiernan, Senior Resilience Coordinator. “They had a lot of things on their mind, they just didn’t know the right place to take these issues to.”