Our Prototyping Journey
How we are testing our idea
In the future, we think that the city residents and the region will enjoy an environment where they are spending less on commuting by car.Maureen Devlin, Transportation Planner
Durham is testing how to best motivate commuters to move away from the typical single occupancy vehicle. Their tests include: a lottery to win a prize for riding the bus; cash payouts to give up parking spaces; incentives to reduce days parked per month; and personalized trip planning.
One thing we're discovering through testing
In Durham, the first prototypes mapped public transit routes into the city to encourage residents to change their commute by car. Mo Devlin, Transportation Lead said, "We have made some huge gains by leveraging tech in our transportation system” and technology has enabled the routes to be personalized to each resident through a computer generated infographic. Initial testing showed residents are receptive to a personalized journey as an incentive to help change their commuting behavior.