2018 Champion City

Durham, NC : 2018 Champion City

Encouraging Alternatives to Driving Downtown

  • 263,016

  • Steve Schewel

  • Directly Elected Mayor

    Type of Government
  • 2 years

    Length of Term

The Problem

The city’s parking capacity and budget for street maintenance can’t keep pace with residents’ dependency on single-occupancy vehicles, negatively affecting more than 34,000 downtown employees and residents.

The Idea

The City of Durham will rigorously test four low cost methods that apply behavioral insights to nudge people away from single occupancy commutes.

What Mayor Steve Schewel is saying:

Durham is a pioneer in the use of behavioral economics to inform strategies for urban reform. I'm proud of that, and I'm optimistic about the results of these efforts.

Steve Schewel, Mayor of Durham, NC