Although 70 percent of the produce consumed in Brazil comes from family agriculture, local farmers on the urban fringes of São Paulo struggle to market their produce and make a living. Discouraged, farmers become vulnerable in the face of urban sprawl and sell their land for development. In addition to further reducing productive activities in the suburbs, this process aggravates environmental problems that impact the water supply of 5 million people.
São Paulo will strengthen the local agriculture value chain, promoting sustainable land use and job opportunities by creating a digital farm-to-table exchange platform. The platform will connect local farmers on the far edges of the city to the growing number of restaurants, markets, and institutions in need of locally grown produce. This will allow for inclusive development in the urban fringes and, over time, generate land value through sustainable use and protection of water reservoir areas.
City officials were inspired by the growing demand for local and organic produce and the potential of family-based agriculture on the urban fringes. They were also encouraged by many initiatives undertaken by civil society in fair trade, sustainable consumption, solidarity economics, cooperation networks, and co-creation.
Words from São Paulo
“Designing value chains in the city is about connecting the dots. We realized that through technology we could address the missing links in the local food production chain.”